Uncomplicate the complicated

The Policygenius brand team was tasked with the development of a TV spot aimed at boosting brand perception and connecting with customers earlier in their insurance-buying journey. As one of two copywriters on the team, I played a heavy role in the concepting phase as well as supporting script writing and revisions throughout production. Additionally, I provided on-set copy guidance to ensure tone, clarity, and brand alignment made it from page to screen.