Take the Lead with Life Insurance

Role: Copywriter, with Andrew Cushing and Laura Reineke

The challenge: The "sandwich generation" is caring for aging parents and young kids at the same time.

The idea: Take the lead with life insurance. Frame coverage as stepping up for the people on both sides of you. You're ready. It's time.

The work: The January 2023 campaign spanned paid social, search, display, direct mail, video, CRM, partnerships, landing pages, and influencers.

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