Zoom Web Refresh

Role: Copywriter

The challenge: Zoom Workplace had grown to 25+ products, from Docs and Team Chat to AI Companion and Meetings. But Zoom.com still had to convince visitors that Zoom was a full platform, not just meetings.

The idea: Show the suite as one connected system: how the products work together to make teamwork more connected and efficient, with AI Companion as the hero.

The work:

• Homepage: I shaped the core narrative and on-page messaging around the product suite, and elevated AI Companion so its value was clear and compelling.

• Product sign-up pages: I wrote high-level value props for each product with an OOH mindset: one idea, read in seconds.

It was a major cross-functional rewrite of the homepage and product hubs in Q3 2025.