factor form daily greens emails

I wrote a series of emails highlighting two key differentiators of Factor Form’s Daily Greens: great taste and smart formulation. One campaign focused on how better taste leads to better habits, using taste-test wins and customer data to drive credibility. The other addressed concerns around megadosing, positioning Daily Greens as a balanced supplement that gives you exactly what you need—nothing more.

Each email targeted leads, former customers, and actives with shared copy and tailored headlines, preheaders or subheads, and visuals to suit each audience.