good chop ott

Good Chop is a direct-to-consumer brand that delivers high-quality, humanely raised meat and seafood straight to your door. As one of the newer additions to the HelloFresh portfolio, it was ready for a major awareness push—starting with its first-ever TV campaign.

As the lead copywriter, I developed and wrote the brand’s debut video campaign to support its ATL media investment. The goal: introduce Good Chop to a broader audience, build brand recognition, and convert grocery store shoppers with a compelling reason to switch. I crafted scripts for a :30 hero spot and a :15 cutdown, and supported a :06 spot for social, blending education with a bold, benefit-driven tone optimized for TV/OTT, YouTube, and Paid Social.