Zoom AI OOH Campaign

Role: Lead copywriter

The challenge: Tell the story of Zoom AI in a few words, read at a glance. The message: Zoom is an AI-first platform that turns meeting decisions and action items into completed work.

The idea: An extension of the 2026 Zoom Ahead campaign, built on its "conversation to completion" narrative. Concise, human lines that make AI feel useful rather than abstract.

The work: Placements in major U.S. markets. Some lines were universal; others carried subtle soccer nods for World Cup host cities.