Zoom “Hey IT” Campaign Placements

Role: Lead copywriter/creative direction

The challenge: Employees prefer Zoom, but IT leaders make the call. The campaign had to turn that user preference into visible demand IT would act on.

The idea: Let users speak directly to IT, and make IT the hero who listens.

The work:

• A full-page manifesto in The New York Times and San Francisco Chronicle.

• Times Square billboards featuring real user "Hey IT" confessions.

• NYT Tech newsletter display ads driving IT decision-makers to the campaign hub.